Results
Founded to help businesses achieve their goals, Hanisch Marketing places
an emphasis on results. Doug Hanisch has 20 years of marketing and
communications experience working for companies large and small, private
and public, for-profit and non-profit. Some of his accomplishments include:
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Conducted a comprehensive marketing assessment and created a two-year
marketing plan for the largest provider of financial statement processing
and distribution services to community banks in the United States.
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Directed a public relations campaign to have newspapers across the U.S.
publish articles promoting one of the oldest firms in the U.S. that specializes
in marketing to seniors.
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Founded and published an award-winning magazine directed at an organization's
constituent base.
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Edited a technical textbook on electric network load monitoring, published
in 2008.
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Produced over 300 publications, advertisements, and other communication
projects per year to help a university achieve its annual enrollment and
fundraising goals (c. $26 million)
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Created a new logo and corporate identity manual to brand a university.
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Developed an internal communications plan for a global leader in the petroleum
industry to increase employee participation and productivity while decreasing
internal communication expenditures by approximately $70,000 annually.